Celebration time for Nokia
Nokia will find it hard to come out of its successful record sales of over four lakh phones all over India on October 19, the day when Diwali was celebrated in India. This is the highest figure it has sold anywhere in the world.
“Its more than what Nokia has ever sold on any Chinese new year,” says a dealer who has seen an Nokia internal communiqué on the matter.
The Company’s previous single day sales record was about one lakh phones. This is the kind of sales its competitors generally do over the entire year in India.
So, what has driven this buying frenzy? Blame it on Diwali mania but also credit Nokia with a smart product strategy. It has currently 38 models available on the retail shelf of which around 12-13 models can be categorized into the low-end segment.
This is also a reversal of fortunes for the Finnish company. Nokia was not too keen to focus on this area.