Google enters agreement to sell ad on eBay
Saturday, September 9th, 2006In a deal between two of the internet’s most prominent properties, Google will be selling advertising on web auction leader eBay and help buyers quickly ring an online merchant to do business.
The arrangement promises to introduce “click to call” website technology to a broader audience and potentially speed its adoption as a means to quickly connect online consumers with advertisers.
Last year, eBay bought the internet phone service, Skype. Google has its own messaging and voice telephone service, Google Talk. Both services will be used in the partnership, though the details were not disclosed.
Under the partnership, Google would become the exclusive provider of text advertising on eBay outside the US. The second component of the alliance calls for the two Silicon valley companies to work together on developing a service that lets surfers place telephone calls through their computers or handheld devices when they click on a link in an internet ad.
eBay’s chief executive, Meg Whitman said that eBay has decided ti give Google’s advertisers access to its international auction sites after choosing yahoo for its domestic advertising because of the competing internet search engines’ respective strengths and how they mesh with eBay’s assets.
San Jose-based eBay also owns PayPal, the online payment service, and when the company joined advertising forces with Yahoo, PayPal became preferred payment provider for purchases made on Yahoo. Similarly, eBay palns to rely on Google’s international presence to build a worldwide market for Skype.